How to Get PR from Brands as A Small Creator or Microinfluencer

01. Optimize Your Bio for Brand Discovery

Your bio is like a business card - it's how brands will find you. Think about it: if you were a brand searching for a fashion creator, what keywords would you use? This is basically SEO (search engine optimization) for your profile.

So what exactly should you include in your bio?

1. Your Name & Keywords

2. What You Do/Who You Serve

3. Credentials/Email

4. CTA (call to action)

5. Link in bio (I use pillar, duh)

Example:

Sarah | Fashion & Lifestyle Creator ✨

Sustainable style for the modern woman

As seen in Vogue | sarah@emailme.com

Style Tips! 👇

02. Use Organic Posts

This one's simple but effective. If you love a brand, post about it and tag them. No strings attached, just genuine. You'd be surprised how often brands repost this kind of content and reach out to add creators to their PR list or discuss collaborations.

Remember: Authenticity is key. Only post about brands you genuinely like and use.

03. Slide into Those Insta DMs

Don't be shy - ask for what you want! Here's a template to get you started:

Hey [BRAND NAME], quick question!

I'm [YOUR NAME], a [YOUR NICHE] content creator with a passion for [SOMETHING RELEVANT TO THE BRAND]. I absolutely love your [SPECIFIC PRODUCT OR CAMPAIGN]. Are you currently working with creators?

I'd love to be added to your PR list. I'd be thrilled to share your brand with my engaged audience of [YOUR FOLLOWER COUNT]+ followers.

Let me know if you'd like to discuss further!

Best,

[YOUR NAME]

Customize this template to fit your voice and the brand's aesthetic. The more personalized, the better!

04. Follow Up with Email

No reply? Don't sweat it. Brands get busy and receive tons of inquiries daily. Be persistent (but not annoying) and follow up via email.

Not sure what to say in your email? I've got you covered! Download the FREEBIE in my bio for a step-by-step email template.

Bonus Tips for PR Success

1. Engage with the brand: Like, comment, and share their content regularly before reaching out.

2. Show your value: Highlight what makes you unique and how you can benefit the brand.

3. Be professional: Even if you're DMing, keep it polished and typo-free (I know it's a struggle - rim it through grammarly).

4. Do your research: Know the brand's values and recent campaigns before pitching.

5. Start small: Don't be afraid to work with smaller brands to build your portfolio.

Don't get discouraged if you don't hear back right away - keep creating content, engaging with brands you love, and putting yourself out there.

Now go get that brand collab! 💅✨